Privacy Policy

Effective Date: 1 May 2025  |  Last Updated: 4 May 2026

At AU Body Care, your privacy is as important to us as the health of your skin and hair. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make a purchase, or interact with our brand. By using our website or services, you agree to the practices described in this policy. We encourage you to read it carefully.

1. Information We Collect

When you interact with AU Body Care — whether by browsing our website, creating an account, placing an order, or contacting our support team — we may collect the following types of information:

  • Full Name
  • Email Address
  • Phone Number
  • Billing & Shipping Address
  • Payment Information
  • Order History
  • Skin & Hair Type Preferences
  • Device & Browser Data
  • IP Address
  • Browsing Behaviour

We collect information directly from you (such as when you fill out a form or make a purchase), automatically through your device when you visit our website, and occasionally from trusted third-party partners such as payment processors and analytics services.

2. How We Use Your Information

AU Body Care uses the information collected solely to provide you with a better, more personalised beauty experience. Specifically, we use your data to:

  • Process and fulfil your orders
  • Send order confirmations and shipping updates
  • Personalise product recommendations
  • Respond to customer enquiries and support requests
  • Send promotional emails (with your explicit consent)
  • Improve our website, products, and services
  • Detect and prevent fraud or misuse
  • Comply with applicable legal obligations

Marketing Communications: We will only send you promotional content if you have explicitly opted in. You may unsubscribe at any time by clicking the “Unsubscribe” link in any email or by contacting us directly.

3. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and understand how visitors use our site. Cookies are small text files stored on your device that help us deliver a more seamless and personalised experience.

We use the following types of cookies:

  • Essential Cookies – Required for the website to function correctly.
  • Performance Cookies – Help us understand how visitors interact with our site.
  • Functional Cookies – Remember your preferences and settings.
  • Analytics Cookies – Provide insights into site traffic and usage patterns.
  • Marketing Cookies – Used to deliver relevant advertisements and promotions.

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality and user experience of our website.

4. Sharing of Your Information

AU Body Care does not sell, rent, or trade your personal information to any third parties for their own marketing purposes. We only share your data when absolutely necessary to operate our services, including with:

  • Payment Processors (e.g., Stripe, PayPal)
  • Shipping and Logistics Partners
  • Email Marketing Platforms
  • Website Analytics Providers
  • Customer Support Tools

All third-party service providers are contractually obligated to handle your data securely and solely for the purpose of delivering services on our behalf. They may not use your data for their own independent purposes.

We may also disclose your information if required by law, court order, or governmental authority, or to protect the rights, safety, and security of AU Body Care, our customers, or the public.

5. Data Security

We take the security of your personal information seriously. AU Body Care employs a range of technical and organisational measures to protect your data against unauthorised access, loss, misuse, or alteration. These include:

  • SSL Encryption (HTTPS) across our entire website
  • Secure, PCI-compliant payment gateways
  • Restricted internal access to personal data
  • Regular security audits and vulnerability assessments
  • Two-factor authentication for internal systems

While we strive to protect your data using industry-standard practices, no method of online transmission or electronic storage is 100% secure. We encourage you to protect your account by using a strong, unique password and keeping your login credentials confidential.

6. Your Rights & Choices

As a valued AU Body Care customer, you have the following rights regarding your personal information:

  • Right to Access – Request a copy of the personal data we hold about you.
  • Right to Correction – Ask us to correct any inaccurate or incomplete information.
  • Right to Deletion – Request that we delete your personal data from our records.
  • Right to Withdraw Consent – Opt out of marketing communications at any time.
  • Right to Object – Object to how we process your personal data.
  • Right to Data Portability – Request your data in a transferable format.

To exercise any of these rights, please contact us at care@aubodycare.com. We aim to respond to all privacy-related requests within 14 business days.

7. Children’s Privacy

AU Body Care’s website and services are intended for individuals aged 16 and above. We do not knowingly collect personal data from children under the age of 16. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately and we will take prompt steps to delete such information from our records.

8. Third-Party Links

Our website may occasionally contain links to third-party websites, social media platforms, or partner brands. These external websites have their own independent privacy policies, and AU Body Care accepts no responsibility or liability for their content or practices. We encourage you to review the privacy policies of any third-party sites you visit before providing any personal information.

9. Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Order and transaction records are retained for a minimum of 5 years for tax and legal compliance. Account data is kept for as long as your account remains active. Once data is no longer required, it is securely deleted or anonymised in accordance with our internal data management procedures.

10. Updates to This Policy

AU Body Care reserves the right to update or revise this Privacy Policy at any time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you via email or a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how AU Body Care handles your personal data, please contact our Privacy & Support team:

  • Email: care@aubodycare.com
  • Phone: +1 92 306895689
  • Address: 1st Floor, 80 New Anarkali, Lahore

We aim to respond to all privacy-related enquiries within 14 business days.